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Hello and welcome to another edition of Growth Bites. Today weâre going to talk about why and how you should create an ideal client profile. Whether youâre in the service business or have a product, you need to know who your target audience is, rather than going the âeasyâ route of targeting everyone. This should even happen before you do any prospecting, sales or marketing.
- Your client profile needs to be 100% defined, otherwise youâll be shooting all over the place and your team will be unorganized. [01:55]
- It gets demotivating when your conversion rates are low and you feel like you canât reach your goals. [02:04]
- I give an example of Single Grainâs ideal client profile. [02:14]
- You can set an annual revenue requirement. [02:33]
- We set a requirement for a nicely designed website and blog. [02:39]
- In conversation, you have to decide if theyâll be pleasant to work with. [03:25]
- The evaluations for service & product customers are different. For example, with products you normally donât have to deal with people directly, so some of the extra evaluations arenât necessary. [03:40]
- In services, you want to avoid clients who are prone to scope creep. [04:19]
- With a client profile in place, you can laser-target  your prospects in both advertising and sales. [04:34]
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DISCLAIMER: Your results may vary depending on the stage of your business. Like any program, there are no guarantees that you will have the same result. It's all about the work you put in!
The post GB Ep 43: Why You Should Be Setting Up an Ideal Client Profile (and How to Do It) appeared first on Business & Personal Growth Tips.
